REAL WORLD CASE 2

Royal Caribbean International:Renewing and Realigning IT with Business

Case Study Question:

1.) Why did the IT group at Royal Caribbean have such poor performance and business status in the company?
- because the Royal Caribbean company had no strategy for the future in IT and no respect from the business side for the IT.


2.)What are the top three factors in Tom Murphy's turnaround of the IT function at the Royal Caribbean?Explain the reasons for your choices.
-The three top factors in Tom Murphy's turnaround of the IT function at Royal Caribbean:
a.Communication-this factor is so important to communicate with everybody in case of emergency or some problems will happened in the company and also to prevent "silos".
b.Metric and Time- it is also important factor to centralized administrative responsibilities to give managers more time for their employees.
c.Respect- it is so important to have a great working relationship with the business.

3.)Visit the website of Royal Caribbean.Evaluate the effectiveness of the website and the services being offered to attract and serve the travel needs of customers and prospective customers. What could be improved? Outline the business impact of your idea.
-the effectiveness of the website of their company is so good. because,you can simply search the place or destination you would like to have a vacation. You can also simply choose a ship you want to cruise and you can have also a reservation.and most of all, they have complete information about their company and services.